Tuesday, July 16, 2019

5 Influencer Marketing Tools for Creating a Winning Influencer Strategy

Influencer marketing has proved to be a powerful online marketing tool for brands all over the world. It enabled brands to earn 11x ROI on their influencer marketing efforts as compared to traditional digital marketing channels.

With social media app development solutions being accessible by nearly 1/3rd of the world’s population, influencers on these channels play a major role in shaping up their choice. 

While 2017 was a golden year for influencer marketing, it continues to capture a significant portion of the online marketing portfolio. In fact, 69% of marketers plan to spend the most money on Instagram influencer marketing this year.

Further Reading
Digital Marketing Trends You Can’t Ignore in 2020 (botreedigital.com)

Tools To Accelerate Your Influence Marketing Efforts 

Influencer marketing can be a real hassle if the brands don’t know where to start. Similarly, for influencers, they won’t be able to pitch their services to brands if they are not sure where to find them. Influencer marketing platform and tools come in handy to save brands the time to manually look for influencers and find the right ones to target their niche. 

●  Upfluence

One of the widely utilized influencer marketing platforms, Upfluence helps brands in finding and reaching the right influencer, managing them and evaluating the overall campaign. It allows brands to search for influencers based on their target niche. Once you have analyzed your influencers, you can send them emails about the campaign. The platform also enables you to measure the performance using analytics and see which influencer has been engaging.

●  Hypr

With a database of 10 million influencers, Hypr is one of the biggest influencer marketing tools available online. It offers 4 packages including Standard, Pro, Platinum, and Enterprise. It provides access to contact information along with a demographic of followers and the influencers can be searched using a long range of keywords. Once analyzed, brands can track influencers to select the ones that meet their requirements.

●  Buzzsumo

One of the leading content platforms also enables to accelerate your influencer marketing efforts. Brands can search for influencers based on different filters and demographics. One major feature is that brands can also search for the type of influencers including bloggers, journalists, etc. They can also check the statistics of the influencers including their domain authority, twitter followers, recently shared content, etc. You can also make a list of influencers that you’d like to work with.

●  GroupHigh

It offers influencer research and outreach platform to brands. It has a huge database of 15 million bloggers in which brands can search using different filters based on their target audience and campaign. You can also import existing connections with influencers to GroupHigh using a .csv spreadsheet. Brands can also search for influencers based on each campaign need. For bigger campaigns, they can search for celebrity influencers while for short campaigns, they can select a micro-influencer.

●  TapInfluence

TapInfluence is one of the most hyped influencer marketing platforms present today. It enables influencer discovery, outreach, analytics, and campaign management. It has one the most robust search interface with filters for every minor demographic detail. It has a comprehensive campaign management dashboard where brands can track the progress of the influencer campaign.

These were 5 of the widely popular influencer marketing tools that have enabled brands to maximize their influencer marketing potential. Today, influencers are needed more than ever by brands as people buy products that are recommended by trusted sources.

BoTree Technologies  is a leading web application development company that can assist you in your influencer marketing efforts by developing top-notch influencer marketing solutions. Contact us today!

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Monday, July 1, 2019

How Robotic Process Automation Services Support Digital Enterprises

The emphasis on digital transformation has led enterprises to venture into smart technologies that can enhance their capabilities. robotic process automation (rpa) services are one such pack of technology that helps enterprises multiply their technical potential. 

It enables organizations to reduce human effort in mundane tasks and create an environment where human resources can be engaged in more productive and creative tasks. 

Further Reading

How is RPA Helping in the Age of Digitalization (roboticprocessautomation.co.in)

However, digital organizations confuse RPA with just a piece of technology that completes repetitive tasks. In truth, robotic process automation is a highly customized software that facilitates a diverse range of tasks for the digital enterprise.

By integrating RPA with AI and chatbots, companies can aggregate, monitor and manipulate data for handling repetitive and predictive tasks. It minimizes the cost and increases the accuracy in the completion of tasks within a short frame of time. 

Robotic Process Automation Services for the Digital Enterprise

Robotic process automation can be deployed across a variety of the digital enterprise’s departments. From supporting the IT infrastructure to enable better procurement process, the benefits of robotic process automation can be experienced at every phase of the organization’s operations. The use cases of RPA are distinct and vary across a range of industries. 

A simple example would be implementing RPA in the invoicing process for the enterprise. When a client undertakes the software services of a digital enterprise, the payment until a specific limit can be auto-authorized by a BOT.

This eliminates the time-consuming task of sending the invoice to the human personnel, then receiving approval, and authorizing the payment. It is a repetitive task since hundreds of invoice will be generated and the BOT can easily simplify this complex process without any human involvement. Reach out to learn more about the New York website development company for the various ways to improve or build the quality of projects and across your company.

  • Once robotic process automation solutions are implemented in the organizational system, the result delivery becomes accurate. BOTs can calculate effectively and deliver the right result at the right time in their first attempt. They leave nearly no margin for error as they work on a pre-determined set of instructions which make them accurate workers.
  • Since RPA makes service delivery accurate, there is little to no variation in the outputs. It helps in maintaining consistency since the processes are identical and are being repeated every time. BOTs can operate 24x7, making the organization’s services more effectively to their clients.
  • Robotic process automation services enable human resources to focus on more productive, stimulating and creative tasks that require critical thinking. By delegating mundane and repetitive tasks to BOTs, employees can enhance their decision-making abilities by getting more time to evaluate their choices. It provides them with extra time to provide additional value to the organization.

Robotic process automation services have revolutionized the way digital enterprises work. Organizations have now switched to these software BOTs that can easily and quickly complete repeatable tasks without any involvement of human personnel. RPA magnifies the entire infrastructure of the digital enterprise by providing a helping hand in developing applications. An automation strategy, thus, plays a crucial role in providing a competitive edge to any digital enterprise in this technology-driven world.

Robotic process automation solutions have transformed the operations of digital enterprises. Building web applications has now become easier with the help of BOTs that can automate repetitive tasks and enable developers to focus on more critical activities.

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